Do you know how to use LinkedIn?

LinkedIn was launched in 2003 and is the third most popular social network in the world with just over 380 million members, but do you really know how to use it? 

what recruiters look for on linkedin

It is very important to keep track of any volunteering, experience and jobs you have or have participated in the past; as the knowledge and skills you have learned through these extra-curricular activities could give you an advantage over other candidates when applying for a job. LinkedIn allows you to log all of this information by creating an online professional CV and connecting with professional associates and people you have worked with, which means you are more likely to be scouted by potential employers.


Here are some top tips and opportunities to consider when creating your very own LinkedIn profile:

  1. First of all, you need to establish your professional profile to control one of the top search results for your name.
  1. Secondly, you need to write a short summary about yourself and your interests.
  1. You then need to start to build and maintain your professional network by connecting with past and present colleagues and classmates.
  1. Learn about other companies, and get industry insights by ‘following’ them.
  1. Find other professionals in the same industry using the ‘groups’ function.
  1. You can also share your thoughts and insights through LinkedIn’s long-form publishing platform. This could be used for blog posts and/or articles or simply to upload past pieces of work you want to show off.
  1. Colleagues and employers can ‘endorse’ your skills and confirm you are qualified in a specific area.
  1. Discover new career opportunities by searching for jobs using the search option.


Start building your online professional profile here, good luck!


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